{"id":1103,"date":"2026-04-14T12:27:37","date_gmt":"2026-04-14T15:27:37","guid":{"rendered":"https:\/\/montreal.ventures\/?post_type=glospa-glossary&#038;p=1103"},"modified":"2026-04-14T12:27:37","modified_gmt":"2026-04-14T15:27:37","slug":"equity","status":"publish","type":"glospa-glossary","link":"https:\/\/montreal.ventures\/en\/glossary\/equity\/","title":{"rendered":"Equity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Equity represents ownership or the right to a portion of a company. In the startup world, equity is the primary asset negotiated with investors in exchange for financial capital. When a founder \u201csells equity,\u201d they are giving up a percentage of company ownership, which entitles the investor to a share of future profits (dividends) and a slice of the startup's sale value in a potential liquidity event (exit). Beyond the financial aspect, equity can carry political rights, such as a board seat and voting power in strategic decisions. Careful equity management is vital to ensure founders retain the necessary control and incentive to continue leading the business through successive funding rounds.<\/span><\/p>\n<p><b>Practical Example:<\/b><span style=\"font-weight: 400;\"> Dois fundadores det\u00eam 100% de uma empresa (50% cada). Ao receberem um investimento de R$ 500 mil de um investidor anjo, eles concordam em ceder 10% de participa\u00e7\u00e3o em troca do aporte. Ap\u00f3s a opera\u00e7\u00e3o, cada fundador passa a deter 45% de equity, enquanto o investidor anjo det\u00e9m os 10% restantes. Agora, qualquer lucro distribu\u00eddo ou valor de venda da empresa ser\u00e1 repartido nessas novas propor\u00e7\u00f5es.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Movie: <\/span><i><span style=\"font-weight: 400;\">The Founder<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 illustrates how brand and business model ownership (equity) becomes the most valuable asset, resulting in the purchase of the original founders' stake for control consolidation.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Equity representa a participa\u00e7\u00e3o societ\u00e1ria ou o direito de propriedade sobre uma parcela de uma empresa. No universo das startups, o equity [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1104,"template":"","glospa-glossary-category":[],"class_list":["post-1103","glospa-glossary","type-glospa-glossary","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary\/1103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary"}],"about":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/types\/glospa-glossary"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/media\/1104"}],"wp:attachment":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/media?parent=1103"}],"wp:term":[{"taxonomy":"glospa-glossary-category","embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary-category?post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}