{"id":1105,"date":"2026-04-14T12:28:53","date_gmt":"2026-04-14T15:28:53","guid":{"rendered":"https:\/\/montreal.ventures\/?post_type=glospa-glossary&#038;p=1105"},"modified":"2026-04-14T12:28:53","modified_gmt":"2026-04-14T15:28:53","slug":"valuation","status":"publish","type":"glospa-glossary","link":"https:\/\/montreal.ventures\/en\/glossary\/valuation\/","title":{"rendered":"Valuation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Valuation \u00e9 o processo t\u00e9cnico de estimar o valor de mercado de uma startup. Diferente de empresas consolidadas, o valuation de startups em est\u00e1gio inicial n\u00e3o se baseia apenas em lucros passados, mas sim no potencial de crescimento futuro, tamanho do mercado, qualidade da equipe e tra\u00e7\u00e3o atual. Existem dois conceitos fundamentais: <\/span><b>Pre-money Valuation<\/b><span style=\"font-weight: 400;\"> (valor da empresa antes de receber o novo aporte) e <\/span><b>Post-money Valuation<\/b><span style=\"font-weight: 400;\"> (valor da empresa imediatamente ap\u00f3s a entrada do dinheiro). O c\u00e1lculo do Post-money \u00e9 a soma do Pre-money com o valor investido. O valuation define o pre\u00e7o por a\u00e7\u00e3o e, consequentemente, a porcentagem de dilui\u00e7\u00e3o que os fundadores sofrer\u00e3o ao aceitar o capital externo.<\/span><\/p>\n<p><b>Exemplo Pr\u00e1tico:<\/b><span style=\"font-weight: 400;\"> Uma startup e um fundo de investimento concordam com um Pre-money Valuation de R$ 8 milh\u00f5es. O fundo decide investir R$ 2 milh\u00f5es. O Post-money Valuation da startup passa a ser de R$ 10 milh\u00f5es (8 + 2). Para calcular a participa\u00e7\u00e3o do investidor, divide-se o aporte pelo valor final: R$ 2 milh\u00f5es \/ R$ 10 milh\u00f5es = 20%. Portanto, o investidor adquiriu 20% da empresa pelo valor aportado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Leia o livro: <\/span><i><span style=\"font-weight: 400;\">Venture Deals<\/span><\/i><span style=\"font-weight: 400;\">, de Brad Feld e Jason Mendelson.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Valuation \u00e9 o processo t\u00e9cnico de estimar o valor de mercado de uma startup. Diferente de empresas consolidadas, o valuation de startups [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1106,"template":"","glospa-glossary-category":[],"class_list":["post-1105","glospa-glossary","type-glospa-glossary","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary\/1105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary"}],"about":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/types\/glospa-glossary"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/media\/1106"}],"wp:attachment":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/media?parent=1105"}],"wp:term":[{"taxonomy":"glospa-glossary-category","embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary-category?post=1105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}