{"id":1105,"date":"2026-04-14T12:28:53","date_gmt":"2026-04-14T15:28:53","guid":{"rendered":"https:\/\/montreal.ventures\/?post_type=glospa-glossary&#038;p=1105"},"modified":"2026-04-14T12:28:53","modified_gmt":"2026-04-14T15:28:53","slug":"valuation","status":"publish","type":"glospa-glossary","link":"https:\/\/montreal.ventures\/en\/glossary\/valuation\/","title":{"rendered":"Valuation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Valuation is the technical process of estimating the market value of a startup. Unlike established companies, the valuation of early-stage startups is not based solely on past profits, but rather on future growth potential, market size, team quality, and current traction. There are two fundamental concepts: <\/span><b>Pre-money Valuation<\/b><span style=\"font-weight: 400;\"> (company value before receiving the new investment) and <\/span><b>Post-money Valuation<\/b><span style=\"font-weight: 400;\"> (company value immediately after the money comes in). The Post-money calculation is the sum of the Pre-money and the invested amount. The valuation defines the price per share and, consequently, the percentage of dilution that the founders will suffer by accepting external capital.<\/span><\/p>\n<p><b>Practical Example:<\/b><span style=\"font-weight: 400;\"> Uma startup e um fundo de investimento concordam com um Pre-money Valuation de R$ 8 milh\u00f5es. O fundo decide investir R$ 2 milh\u00f5es. O Post-money Valuation da startup passa a ser de R$ 10 milh\u00f5es (8 + 2). Para calcular a participa\u00e7\u00e3o do investidor, divide-se o aporte pelo valor final: R$ 2 milh\u00f5es \/ R$ 10 milh\u00f5es = 20%. Portanto, o investidor adquiriu 20% da empresa pelo valor aportado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Read the book <\/span><i><span style=\"font-weight: 400;\">Venture Deals<\/span><\/i><span style=\"font-weight: 400;\">, by Brad Feld and Jason Mendelson.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Valuation \u00e9 o processo t\u00e9cnico de estimar o valor de mercado de uma startup. Diferente de empresas consolidadas, o valuation de startups [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1106,"template":"","glospa-glossary-category":[],"class_list":["post-1105","glospa-glossary","type-glospa-glossary","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary\/1105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary"}],"about":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/types\/glospa-glossary"}],"author":[{"embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/media\/1106"}],"wp:attachment":[{"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/media?parent=1105"}],"wp:term":[{"taxonomy":"glospa-glossary-category","embeddable":true,"href":"https:\/\/montreal.ventures\/en\/wp-json\/wp\/v2\/glospa-glossary-category?post=1105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}