Glossary of
Venture Capital
The essential vocabulary of the startup and investment ecosystem, explained clearly and visually.
Benchmark
Benchmarking is the process of comparing a company's processes, metrics, and practices against those of industry leaders...
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Burn Rate
Burn rate is a financial metric that measures the speed at which a company consumes its cash capital...
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Customer Acquisition Cost
CAC, or Customer Acquisition Cost, is a metric that indicates the average amount invested to convert a...
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Cap Table
A Cap Table is a detailed record, usually organized in a spreadsheet, that outlines a startup's ownership structure. It...
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Churn Rate
Churn Rate, or Cancellation Rate, measures the percentage of customers or revenue a company loses in...
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Customer Success (CS)
Customer Success, or Sucesso do Cliente, is a proactive, long-term business strategy dedicated to ensuring that...
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Design Thinking
User-centered problem-solving methodological approach, organized into divergence and convergence phases.
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Due Diligence
Due diligence is the process of in-depth auditing and investigation performed by investors before they formalize the signing of a...
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Early Stage
Early Stage refers to the initial phase of startup development, generally comprising Pre-seed investment rounds and...
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Equity
Equity represents ownership or the right to own a portion of a company. In the startup world,...
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Employee Stock Ownership Plan
ESOP is an incentive plan that grants startup employees the right to purchase...
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Exit
An exit, or sale, is the liquidity event planned by founders and venture capital investors to sell their...
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Key Performance Indicator
KPIs, or Key Performance Indicators, are quantifiable measures used to evaluate the success of an organization or a...
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Lifetime Value (LTV)
LTV, or Customer Lifetime Value, is a metric that estimates the total revenue (or profit...
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MVP (Minimum Viable Product)
The Minimum Viable Product, or MVP, is the version of a product that contains only the set of strictly necessary features...
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North Star Metric
The North Star Metric is the key indicator that best expresses the core value a product delivers to its...
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Pitch
Pitch is a concise and structured presentation, usually supported by visual aids (Pitch Deck), whose objective is to communicate the...
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Runway
Runway is the estimated timeframe a startup has before it runs out of its cash reserves, starting...
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Storytelling
Storytelling is the application of logical narrative structures to the communication of corporate information and investment theses. In the sector...
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Valuation
Valuation is the technical process of estimating a startup's market value. Unlike established companies, valuation...
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