Pitch

A pitch is a concise and structured presentation, usually supported by visual aids (Pitch Deck), whose goal is to communicate the value and potential of a business to investors, partners, or clients. In the context of fundraising, the pitch must objectively address the following points: the problem identified in the market, the proposed technological solution, the size of the addressable market (TAM/SAM/SOM), the revenue model, the traction metrics achieved, and the qualification of the founding team. The duration of a pitch can vary from one minute (Elevator Pitch) to ten minutes, depending on the meeting context. The purpose is not to close the investment immediately, but rather to spark the investor's interest to proceed to the detailed analysis and Due Diligence stages.

Practical Example: During an innovation event, a founder has the opportunity to present their EdTech to a Venture Capital fund. They use 5 minutes to show that the corporate education market generates billions, displays data showing their platform has already reduced training time by 30% in three major companies, and concludes by requesting R$ 2 million to scale the sales force. This structured presentation is the Pitch.

Read the book The Art of the Pitch, by Oren Klaff.